I. Introduction

“Alcohowl” Website is committed to the protection of personal privacy and has adopted a policy to protect information about individuals. The Company and its affiliates hereinafter referred to as "We" or "Us" or "Our".

We respect your right to privacy. We have developed this Privacy Policy And Security Statement (“Privacy Policy”) to inform you how we handle the Personal Information you provide to us. This Privacy Policy describes the information which is collected at this Website, how that information is used, how that information may be disclosed, the security of that information, how you can access and correct any such information and other relevant details concerning your privacy.

Since this policy contains important information, we encourage you to read it. If anything is not clear, please contact us via email at info@alcohowl.com.

II. Change to the Privacy Policy

We may, in our sole discretion, revise the Privacy Policy from time to time, particularly as new rules, regulations and industry codes are introduced.

We shall not be responsible to notify the revised Privacy Policy and it is your responsibility to review the Privacy Policy each time you access this Website. If we make any substantial changes in the way we use your personal information we will notify you by posting a prominent announcement on our pages “This Privacy Policy was last amended on 26/09/2018. 

Your continued use of the Website after such revisions are posted will constitute your agreement to such changes.

III. Persons under legal drinking age are not allowed to access the Website
We maintain this Website for the use of individuals who are of legal drinking age of alcoholic beverages under applicable law, and you must be of legal drinking age where you reside to access this Website or provide any information to us.
We do not solicit or knowingly collect Personal Information from any individuals under such legal drinking age, and we do not knowingly market our services to persons under such legal drinking age. Prior to the collection of any Personal Information, you will be required to affirm that you are of legal drinking age
IV. Information
We categorize information collected from you in two sets viz. Personal Information and Other Information.

V. Personal Information, its collection, use and disclosure:

This Privacy Policy explains our practices with regards to “Personal Information”. “Personal Information” is any information that can be used to identify, locate or contact you.

In order to make our services available to you, or to meet a legal obligation, we need to collect and use certain Personal Information. If you do not provide the information that we request, we may not be able to provide you with the requested services. 

Some of this information we collect directly from you either in person or via a website, application or social media. We also collect personal information about you from other sources.

1. What Personal Information do we collect?

We collect personal information from you, which might include:

Name, date of birth or country of residence

Contact information such as email address, telephone number, address

Contact information such as Account Details such as user name, password and unique user ID

Photographic proof of age

Your reviews about our services, information about your preferences and consumption habits

Marketing communication and cookie preferences

Employment history, salary expectations

Details of your contact with us including recordings of any telephone calls

Photographs and videos submitted by you or taken at one of our events

Profile pictures and social media profile information: When we receive personal information about you from different sources, we may combine or link that information. Linking different sources of information enables us to provide a better customer support service when you contact us and to provide you with personalized services, content and marketing.

Information about another individual: If you disclose any personal information relating to other people to us or to our service providers in connection with our services, you represent that you have the authority to do so and to permit us to use the information in according with this Privacy Policy.

2. How and when do we collect Personal Information?

a. We collect personal information when you:

access our services

When you register with us

participate in a prize promotion, contest or event.

submit a review or participate in a survey

communicate with us via social media

contact us for assistance

submit an application for employment

interact with us on social media

b. We also collect Personal Information from other sources:

Social network information: When you use a social network login to access our services, you will share certain personal information from your social media account with us, for example, your name, email address, photo, list of social media contacts, and any other information that may be or you make accessible to us when you connect your social media account to your services account. The specific information transferred depends on your security settings and the privacy policy of your social media network.

Joint marketing partners, when they share information with us.

Publicly available data bases

3. How do we use the Personal Information collected?

We do not sell, trade, or rent Users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. Unless we have your specific consent to use your Personal Information in a different manner, any Personal Information provided by you will be held by us and may only be used by us and its affiliated companies, agents, partners, or other related third parties as indicated on the Website or as described below:

Marketing Analysis: We may use information for internal marketing analysis, for example, to assess trends among our consumers or to measure the amount of traffic to our Website. We may also share non-personal information with others, such as advertisers, in aggregate anonymous form, which means that the information will not contain any Personal Information about you. We will only share identifiable Personal Information with third parties for marketing analysis.

Sale or Transfer: In the event of a sale, merger, consolidation, change in control or transfer of substantial assets to a third party, we may transfer or assign to such acquiring third party information concerning your relationship with us, including without limitation, Personal Information that you have provided and other information concerning your relationship with us.

Legal Purposes: We may use your Personal Information in order to respond to notices, court orders or as otherwise required by any law, regulation, legal process or government request or where we believe such action is necessary in order to detect, protect or defend us and/or other third parties against error, negligence, breach of contract, theft, fraud and other illegal or harmful activity, to comply with our audit and security requirements, and to audit compliance with our corporate policies, procedures, legal and contractual obligations.

Providing access to our services: We may use your Personal Information to provide you with the functionality of our services, events and promotions, such as by arranging access to a registered account. We may also use Personal Information to send you administrative information, such as changes in our terms, conditions and policies. We will engage in these activities to manage our contractual relationship with you and/or to comply with a legal obligation.

Administering prize promotions, offers and events: We may conduct prize promotions, contests and other promotional offers. If you participate, we will use your information to administrate such promotions and offers. If you are lucky enough to win, we might ask you for further information so that we can provide your prize and we will ask you to provide a copy of your photographic ID so that we can verify that you are of legal purchase age and, if required, to satisfy eligibility requirements. Some of these promotions have additional rules containing information about how we will use and disclose your personal information. We use this information to manage our contractual relationship with you.

Customer service: If you contact us, or we contact you, we will use your personal information such as your contact history for the purpose of providing you with assistance, handling enquiries and complaints. We will engage in these activities to manage our contractual relationship with you, for our legitimate business reasons and/or to comply with a legal obligation.

Sending you information about our (and third parties') services: Where you have asked to receive marketing communications from us, we may send you information about our newsletters, promotions, offers or other information that we think might be of interest to you. We use Personal Information to send you marketing communications. You also may receive marketing communications from third parties if you have consented to receive alcohol marketing messages from an approved third-party partner. We will engage in these communications because you have consented to the same.

To monitor for fraud and security purposes, for example, to detect and prevent cyberattacks or attempts to commit identity theft;

Security: We may use information collected from monitoring our websites, online services and emails to protect you, our employees and our partners. This information may be passed to the police or to other appropriate authorities. We will engage in these activities to comply with a legal obligation or because you have consented to this Policy.

4 When is your Personal Information disclosed to others?

We understand that you do not want us to provide your Personal Information directly to third parties for their own marketing purposes without your consent. We limit our sharing of your Personal Information as follows:

• We may share your Personal Information with, or otherwise make it available to, our affiliates, who may only use your Personal Information in compliance with this Privacy Policy.

We may share your Personal Information with our service providers, who are instructed to only use your Personal Information in accordance with our instructions.

We may share your Personal Information with unaffiliated joint marketing partners, but only if you have given us your consent.

We may also disclose Personal Information where needed to affect the sale or transfer of business assets, in connection with a bankruptcy proceeding, to enforce our rights, protect our property, or protect the rights, property or safety of others, or as needed support external auditing, compliance and corporate governance functions. We may also disclose Personal Information when required to do so by law, such as in response to a notice or court proceedings, including to law enforcement agencies and courts in the countries where we operate.

Please note that we may also use and disclose information about you that is not personally identifiable i.e. Personal Information in an aggregate form that no longer identifies you.

VI. Other Information

We and our service providers also may collect other information that does not reveal your specific identity or does not directly relate to an identifiable individual (referred to as “other information”). This may include:

Server log files and environmental variables

Information collected through cookies, pixel tags and other technologies

Demographic information and other information provided by you that does not reveal your specific identity

Information that has been aggregated in a manner such that it no longer reveals your specific identity

If we are required to treat other information as personal information under applicable law, then we may use and disclose it for the purposes for which we use and disclose personal information detailed in this Privacy Policy.

1. How is Other Information collected?

Other information may be collected in a variety of ways, including:

• Through your browser or device.

Server Log Files: We use SCCM (Microsoft System Center Configuration Manager) compliant extended log files when recording web-server activity on our web servers including, for example, the IP address (a number automatically assigned to the computer that you are using by your Internet Service Provider), device identifier, time and date of request, page requested, user agent, referrer and cookie values sent or received. The server log files are collected and analyzed to provide information about user activity in the aggregate and identify potential errors or problems with website performance. Collecting IP addresses is standard practice on the Internet and is done automatically by many websites

Environmental Variables. We and our service providers may also collect certain environmental variables, such as your computer type (Windows or Macintosh), screen resolution, OS version, device manufacturer and model, Internet browser, and Internet browser version. These environmental variables are collected by most browsers and can be used to optimize your experience on the Website.

sing cookies; Please read our Cookie Policy [link]
Using pixel tags and other similar technologies: We and our service providers may also use so-called "pixel tags," "web beacons," "clear GIFs" or similar means (collectively, "Pixel Tags") in connection with some Website pages and HTML-formatted e-mail messages to, among other things, compile aggregate statistics about Website usage and response rates. A Pixel Tag is an electronic image, often a single pixel (1x1) that is ordinarily not visible to Website visitors and may be associated with Cookies on the visitors’ hard drives. When used in HTML-formatted e-mail messages, Pixel Tags can tell the sender whether and when the e-mail has been opened.
Analytics. We use Google Analytics, which uses cookies and similar technologies to collect and analyze information about use of our services and report on activities and trends. Google Analytics may also collect information regarding the use of other websites, apps and online resources. You can learn about Google’s practices by going to www.google.com/policies/privacy/partners/, and opt out of them by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout?
Physical location: We may collect the physical location of your device if you use a location-based service. Before this information is collected, you may be permitted to allow or deny such uses and/or sharing of your device’s location, but if you do, we and/or our marketing partners may not be able to provide you with the applicable personalized services and content.


We may use and disclose Other Information for any purpose, except where we are required to do otherwise under applicable law. In some instances, we may combine Other Information with Personal Information. In those instances we will treat the combined information as Personal information while it is combined.

3. Public (or interactive) areas of Website
Our websites may provide forums and other areas where you can communicate with others and publicly post information, such as reviews. Prior to posting in these areas, please read the Terms of Use carefully. All the information you post can be seen by anyone with Internet access, and any Personal Information you include in your posting may be read, collected, and used by others. For example, if you post your email address, you may receive unsolicited messages from others. Please use caution when posting any Personal Information in the public areas. We are not responsible for any unsolicited or unwelcome contact from third parties not related to us as a result of you providing any information in public (or interactive) areas of this Website.
4. Receiving Marketing Communications
We may be interested in sending you certain information (digitally or otherwise) regarding products, services, promotions, or upcoming events that we believe may be of interest to you. You are able to choose whether or not you are interested in receiving such information. Prior to us sending you any direct digital marketing communications, you will be required to “opt-in” to choose to receive such marketing communications. We may use the email address to send User information and updates pertaining to their order. It may also be used to respond to their inquiries, questions, and/or other requests. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or User may contact us via our Website.


Alcohowl takes reasonable steps to ensure the security of all information which is collected from risks such as loss or unauthorized access, destruction, use, modification or disclosure of data. For example, your personal information is maintained in a secure environment which can be accessed only by authorized personnel. However, no data transmission over the internet or information stored on servers accessible through the internet can be guaranteed to be fully secure. Therefore we cannot guarantee any security for such information and you agree not to hold us liable I the event of security breach during transmission. These activities are undertaken at your risk. Our Website uses cookies, which the users are free to block. Blocking of cookies does not result in any changes in the performance of our Website. Information gathered by us is stored securely using several information security applications including firewalls and industry standard encryption.


You may request to access, correct or remove your personal information. You also may request to receive an electronic copy of your personal information to transmit it to another company (to the extent this right to data portability is provided by applicable law). In each case, we may require you to prove your identity and/or provide further information in order to identify your information. We will respond to your requests consistent with applicable law.

1. Accessing your personal information

You may ask to see what information we hold about you and to receive an explanation about how we process your data by using the “contact us” form.

2. Correcting your personal information

If we hold personal information about you that is incorrect, you have the right to tell us that it is incorrect and ask us to amend it. We will do this consistent with applicable law. If you would like to correct your personal information, please send an email to info@alcohowl.com 

3. Removing your personal information

You may ask us to remove or delete your personal information from our database. If you do not want to receive promotional emails, please follow the relevant procedure to unscribe the same on the Home Page. If you wish to have your personal information removed from our database, please send an email to info@alcohowl.com 

4. Your Choices

You can always limit certain information you provide to Us

You can also limit the communications that We send to you. To opt-out of emails, simply click the link labeled “unsubscribe” at the bottom of any email we send you. You may request that we delete your Personal Information from our active records. We will make reasonable efforts to honor such requests, provided that, we may retain archived information and are unable to remove your Personal Information from the records of any third parties with whom the information has previously been shared in compliance with this Privacy Policy. Please contact us with any such requests.

5. Accesses, Correction and Other Rights

We respect your right to access and correct your Personal Information. If you have an online account, you can log into your account at any time to access and update the information you have provided to us. If you need assistance updating your Personal Information, please contact us.

IX. Link to other websites

Our Website may include links to other websites whose privacy policies we do not control. Once you leave our servers (you can usually tell where you are by checking the URL in the location bar on your browser), use of any information you provide is governed by the privacy policy of the operator of the site you are visiting (unless otherwise stated). That policy may differ from ours. If you can't find the privacy policy of any of these sites via a link from the Website's homepage, you should contact the site directly for more information. We are not responsible for the privacy policies and practices or the content of any websites which are linked to our Website. For more details of our policy on Links to Other Website, please see our Website Terms and Conditions.

X. Miscellaneous

1. Access to services by individuals who are underage

Our services are not directed to individuals who are under the legal age to purchase alcohol, and we do not knowingly collect personal information from such individuals.

2. Third- party services

This privacy policy does not address and we are not responsible for the privacy, information or other practices of any third parties, including any third party operating any website or service to which our service link.

3. Privacy Policies of Third Parties

This Privacy Policy only addresses the use and disclosure of information by Us. Other websites that may be accessible through this website have their own privacy policies and data collection, use and disclosure practices. We encourage you to familiarize yourself with the privacy statements provided by all third parties prior to providing them with information or taking advantage of an offer or promotion. If you interact with us on social media platforms, such as Facebook or Twitter etc., those interactions are also governed by the terms and privacy policies of the social medial platform providers.

4. Cross-border data transfers

Information that alcohowl.com collects may be stored and processed in and transferred between any of the countries in which alcohowl.com operates to enable the use of the information in accordance with this privacy policy. All users agree to such cross-border transfers of information.

XI. Your acceptance of this Privacy Policy:
By entering this Website you agree to be bound by the Privacy Policy, which shall take effect immediately on your first visit of the Website. Please read the Privacy Policy carefully before accessing and using the Website. By displaying, using or subscribing to the Website, you indicate that you accept the Privacy Policy and that you agree to abide by them as a legally binding agreement between you and us. If you do not agree and accept, without limitation or qualification, this Privacy Policy, please exit the Website.
Thank you for taking time to read our Privacy Policy. If you have any concerns or question with respect to our Privacy Policy or the Website, please contact us at info@alcohowl.com